![coc 3d base design coc 3d base design](https://i.pinimg.com/originals/db/48/42/db4842834ee1fe54715ac37e06095f49.jpg)
SANTI ZORAIDEZ: Before joining Punga, I had worked at more traditional agencies. You gained experience at established creative studios – including Punga in Buenos Aires and Zeitguised in Berlin – before fully committing to the freelance life. The pictured piece, he says, was ‘done on a day of good news’. Zoraidez produces personal works alongside commercial projects. With his ability to create spellbinding digital images and animations, Zoraidez has built a client base that includes brands that are operating at the forefront of their industries, from Apple, LG and Nike to Ikea, Visplay and Cassina. However, Barcelona is already calling his now family of four. After starting his career in Buenos Aires, he found his way back there via Copenhagen and Berlin.
![coc 3d base design coc 3d base design](https://cocbases.com/wp-content/uploads/12-13.jpg)
One of the creatives giving shape to these artifacts and environments is South-American 3D artist-cum-art director Santi Zoraidez. From AR-enabled furniture to in-game exclusive apparel and digital-only festival grounds: digitally generated versions of physical products and spaces are experiencing unprecedented growth.
![coc 3d base design coc 3d base design](https://townhall-10.clashbases.de/Townhall-10-Trophy/Townhall-10-BaseLayout-20210420-021609_640w.jpg)
Simultaneously, enforced by the cancellation of trade fairs, fashion weeks or any physical industry event for that matter, brands and manufacturers have felt a greater urge than ever to enter – and capitalize on – the ever-expanding virtual sphere. Buenos Aires-born 3D artist and art director Santi Zoraidez talks about the unlimited possibilities of computer-generated imagery, why it’s important to find a balance between the real and the surreal, and how digital channels can transform product presentation.ĭigital environments and platforms have seen a surge in visitors and users over the past few months, which were defined by social distancing.